McDonald's South Africa
McDonald’s South Africa partnered with Flow and Purple aiming to increase app downloads, gain CRM insights, and offer seamless, engaging guest WiFi in 240 restaurant locations across South Africa.
Results Achieved
70k+
App Download Requests
Were processed through the McDonald's Guest WiFi solution.
2.9m
Visits
That resulted in a WiFi login at a restaurant in the first 6 months of launching Purple.
650k+
Unique Customer Records
Were compliantly collected by McDonalds through the Guest WiFi solution. 90% of those customers opted in to marketing.
Challenge
McDonald’s South Africa sought to improve digital engagement across its locations, with specific goals to increase app downloads, collect CRM insights, and offer a fast, seamless and secure WiFi experience. The objective was to encourage customer interaction while ensuring a high standard of data privacy and compliance.
The Solution
Working with Flow Networks, McDonald’s South Africa integrated Purple WiFi in 240 locations, offering a fast, secure, and user-friendly guest WiFi experience. Purple’s platform included a 99.99% uptime SLA, full compliance with global data privacy laws, and LogicFlow, Purple's powerful automation engine that facilitates highly bespoke WiFi access journeys making it an ideal solution for McDonald’s goals.
The LogicFlow-powered experience provided tailored interactions at each step of the WiFi Access Journey
Bespoke Wifi Access Journey's
Step 1:
WiFi Login Screen, Guests are asked to login with an email or using their preferred social media account.
Using Purples custom fields, WiFi users were asked if they had the McDonald's app.
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Secure, Seamless & Customer Centric
Step 2:
If Yes: A Micro Survey asking them to rate the App is shown
If No: They are asked if they would like to download the app
If Yes: They are directed to the relevant Appstore
If No: A brief video is played, highlighting app benefits.
Results Achieved
The tailored access journey delivered impressive results:
-
70,000+ App Downloads within the first 8 weeks
-
2.9 Million WiFi Logins in the first six months
-
650,000+ CRM Records collected with a 90% marketing opt-in rate, ensuring data was POPIA-compliant
With these capabilities, McDonald’s successfully enhanced digital engagement across its locations, increasing app interaction, customer loyalty, and meaningful CRM data acquisition.
